Illusive Media is a global production studio shaped by design, culture, and a long history of storytelling. Our studio began in the early days of the internet as a small web design outfit. Over time it expanded and transformed into a full creative production house guided by its co-founder and director, Shomi Patwary. The evolution happened naturally, carried forward by a vision for filmmaking that blends instinct, craft, and a deep love for images. The studio’s growth continued when producer Punom Patwary joined the leadership quietly and steadily, helping turn Illusive into the multidisciplinary company it is today. For twenty-five years, our studio has built a body of work that reflects constant reinvention. We focus on commercial and brand campaigns, documentaries, fashion and lifestyle content, music videos, creative direction, and film and television. Our projects have reached audiences around the world, and our catalog has earned more than two billion views on YouTube. The recognition we have received across festivals and award platforms comes from years of staying curious and committed to the work itself.Illusive has created for a wide range of artists, including Beyoncé, A$AP Rocky, The Weeknd, Diplo, Shah Rukh Khan, Kevin Hart, Mark Ronson, and many others across genres and generations. Our collaborations with brands cover a wide spectrum, from Google, Facebook, UPS, Rolex, Snapple, Mountain Dew, Adidas, Pepsi, Disney, and the NBA, to partnerships with additional companies that trusted us to shape their stories. We have filmed across the United States, Jamaica, France, and Bangladesh, bringing our studio’s identity into every pocket of the world we work in. Our studio continues to grow from the same foundation that started it. Illusive Media stands on a legacy of craft, culture, and long-term evolution, built through years of making work that connects with people everywhere.
Shomi Patwary: Creative Director / Director DGA / Founder
Punom Patwary: Executive Producer / Founder
Chris Fuentes: Art Director / Animator / Designer
Robert Simmons: Animator / VFX Artist / Colorist
Matt MRok: Executive Producer, Producer (West Coast)
James Jiminez: Producer
Shawn Hodges: Account Executive / Producer
Khavir Hussain: Producer
Eleanor Earl: Producer / Talent Management
Tashfiq Patwary: Art Director / Music Producer
Devon Jackson: Writer / Production Manager
Mikhail Mehra: Director (West Coast)
Ford4D: Producer / Sound Designer
Kimarii "Sporty" Dawes: Stylist / Creative Consultant
